What’s Your Message? | Communication in Aged Care

What’s Your Message? | Communication in Aged Care

I have a confession to make: you see, I have been fascinated with this thing we label as ‘communication’ or more specifically ‘messaging’ for a long time, probably because I have personally struggled in getting it right, and I know how critical good communication...
Aged Care Marketing – Who are the Decision Makers?

Aged Care Marketing – Who are the Decision Makers?

It’s interesting to note that many services believe that their target audience for advertising materials are the end user – the aged care consumer. However, are these people actually the decision makers? For those who have to operate in a competitive environment, a...