Access to Aged Care – Are we doing enough?

Access to Aged Care – Are we doing enough?

One of the concepts woven through the aged care quality framework is that aged care is accessible for all people who need it. But what does that mean? What makes up accessible aged care and what are the barriers that organisations need to consider to ensure that aged...
Ignoring the Squirrels

Ignoring the Squirrels

Do you remember ‘Dug’? He’s the dog from the kids movie Up. Dug was easily distracted by squirrels, taking him off-conversation and off-course. We too can become distracted by the ‘squirrels’ in our lives; I know I’m prone to getting sidetracked unless I have a very...
Good Things Often Come in Small Packages

Good Things Often Come in Small Packages

Big is not necessarily better. Neither is an increase in the numbers of care providers who may have entered the industry driven by the lure of profit. This is something that is becoming evident from reports in the media lately, especially when it comes to aged care...
Routine is Not a Dirty Word

Routine is Not a Dirty Word

For some of us, the thought of living a ‘routine’ life makes us want to run for the hills screeching like banshees! It can conjure up an image of being ‘stuck’ or ‘lacking excitement’, and yes, in that context, routine can be a real fizzer. But imagine if we had to...
CD016 Marketing and Promotion for Aged Care Services

CD016 Marketing and Promotion for Aged Care Services

This week Carrie and Kell look at the importance of having a marketing plan for Aged Care services. Why should you take a strategic approach to marketing and promotion for your service? Because the introduction of Home Care Packages are now attached to the consumer...